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BIC ACQUIRES TANGLE TEEZER, A PREMIUM DETANGLING HAIRCARE COMPANY
Acquisition of a market-leading, fast-growing and profitable brand
Builds upon BIC’s capabilities to further accelerate innovation and synergies in an attractive high growth segment
Clichy, France – December 11, 2024 – BIC announced today the acquisition of Tangle Teezer, a premium detangling haircare company. In a world where consumers are increasingly turning to brands that prioritize high quality and exceptional value, Tangle Teezer and BIC share a common DNA — delivering joy and simplicity in everyday life while championing innovative solutions and industrial excellence. BIC acquired 100% of Tangle Teezer for a total consideration of approximately €200 million1.
Tangle Teezer is a pioneering, fast-growing and profitable haircare company headquartered in London, United Kingdom. Launched in 2007 as the world’s first expertly designed detangling tool, Tangle Teezer designs a unique patented range of brushes, allowing consumers to detangle hair while limiting damage. Its experienced management team developed an internationally recognized brand with an established position in Europe and North America, making Tangle Teezer the market leader in the UK and a growing player in the US.
With more than €70 million2 of estimated net sales in 2024, Tangle Teezer…
The latest beauty controversy is over the Tangle Teezer hairbrush.
On Friday morning, the Daily Mail reported that that trichologists at Philip Kingsley — Audrey Hepburn’s famed scalp doctor — recommended avoiding the Tangle Teezer, a cult favorite brush that is supposed to detangle your hair with minimal tugging or damage. The headline read, “Avoid a tangle teezer, don’t wash all of your conditioner out and NEVER use oil on dry hair: The man credited with saving Audrey Hepburn’s hair on the critical mistakes you’re making,” and the text read, “Rather than using a bristle brush (like a Tangle Teezer), they recommend you stick to combing the hair using a wide-toothed comb when you’re in the shower waiting for conditioner to set.”
Brand representatives at Tangle Teezer have told Yahoo Beauty that Kingsley was misquoted. “We are big fans of Philip Kingsley and his brand and have a great relationship with him,” a rep for Tangle Teezer told Yahoo Beauty. “In this instance he was misquoted. He’d simply said that he’s always preferred using a wide-tooth comb rather than a brush, and in that respect he’s quite traditional. However, the article seemed to provoke an avalanche of support from…